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Identity Cred is the "Secret"
Have you ever heard of “the secret”? It is the law of personal magnetism. If it worked, there would be millions of highly successful millionaires who would attribute their new found success to the “Book”. Have you heard of any?
The real secret to success, fame, and respectability is fans and followers. Twitter knew this and look at their success. Here is the question you have to ask yourself: How many true fans and followers do you have that aren’t family? Write them all down if you dare.
What is a rock star without zillions of fans? What is a Hollywood star without box office followers? How long is a business a business if no one is a fan of their products and services? How about the politician without fans? They are all unemployed!!!
What is the secret to more fans? It is Identity Cred
Identity Cred increases your fan base so you can do what you do best. Create and Prosper
Do you have the time and money to research what works and what doesn’t? Do you want a larger piece of the pie? Are you tired of struggling? Do you want financial success by the time you are 70? 60? 50? 40? 30? How many birthdays will pass you by before you hire Identity Cred? Will you be buying a “Going out of Business” sign? Not if you use Identity Cred!
You are in a performance called life. The measurement of success is counted in fans.
For more fans and followers call 419-262-1943
Identity Cred is the deliberate action to manage the public's perception of you or your company. The clients of Identity Cred include people (for example, politicians and performing artists), companies with goods and services, organizations of all kinds, and artist and entertainers.
From a marketing perspective, PR is but one component of public awareness. The other elements of the Identity Cred mix are advertising, sales, PR, publicity, and personal selling.
But the publicist cannot wait around for the news opportunities. Identity Cred also creates other news. Examples of this include:
* Art exhibitions
* Event sponsorship
* Arrange a speech or talk
* Make an analysis
* Conduct a poll or survey
* Issue a report
* Take a stand on a controversial subject
* Arrange for a testimonial
* Announce an appointment
* Invent then an award
* Stage a debate
* Organize a tour of your business
* Issue a commendation
The advantages of Identity Cred are low cost, and credibility (particularly if the PR is aired in between news stories like on evening TV news casts). New technologies such as weblogs, web cameras, web affiliates, and convergence (phone-camera posting of pictures and videos to websites) are changing the cost-structure.
Identity Cred is a company whose job is to generate and manage your credibility and the credibility of public figures, celebrities, business owners and/or their businesses.
The theory any public awareness is good awareness is wrong, it has to be selective. Identity Cred has been coined to describe many things including situations where bad behavior by people involved with an organization or brand has actually resulted in positive results, due to the previous fame Identity Cred provided.
An Identity Cred stunt is a planned event designed to attract the public's attention to the event's organizers. Such events are frequently utilized by advertisers, celebrities, athletes, and politicians.
Identity Cred sometimes seek by staging newsworthy events that attract media coverage. They can be in the form of groundbreakings, dedications, and press conferences. By staging and managing the event, the Identity Cred attempts to gain some control over what is reported in the media. Successful Identity Cred stunts have news value, offer photo, video and sound bite opportunities, and are arranged primarily for media coverage.
It is sometimes hard for organizations to design successful Identity Cred stunts that highlight the message instead of burying it. For example, it makes sense for a pizza company to bake the world's largest pizza but it would not make sense for you. The importance of Identity Cred stunts is generating news interest and awareness for the concept, product or service being marketed. Stunts are effective communication tools when used well and useless money wasters when they are not.
Identity Cred and advertising are two very distinct methods of marketing. With advertising, you pay for a specific space or time to get your message across a determined number of times. With Identity Cred, you pay only the minimal costs of getting your message out to the media by phone, mail or fax. The media then may choose to disseminate your message, at their expense and at whatever time, setting and length they choose.
What's new about your business?
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What's distinctive about your business?
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How does your business solve a prevalent Identity problem?
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How does your business relate to current trends?
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Don't you need IDENTITY CRED to help you? Call Us 419-262-1943
If you have a controversial product or need a constant stream of publicity instead of a jump start, you may be better off hiring IDENTITY CRED.
IDENTITY CRED does have valuable contacts and high-level strategizing skills. Identity Cred’s effective execution is within the grasp of an ordinary person or business owner.
If you're releasing a new product or want to revive the fortunes of one that's been out for a while, use our one-year, month-by-month marketing Identity Cred plan. Discover creative ways to reach potential buyers as well as a feasible timetable for generating sustained attention for your company. Tame all those "Should I?" into "To-do."
An Identity Cred press release is a brief document in a specific format that tells gatekeepers it is newsworthy angle on your business. The top two lines identify the source of the release (your company) and the name and phone number of the person the media should contact for further information. "For immediate release" usually belongs on the next line, signifying that the story need not be embargoed until a specific date. Then the headline, which sets forth the main point of the release, is in big, bold letters.
After making copies of your release, send them to the media.
Although some will print your story almost exactly as you wrote it, most will contact you for additional information so that they can write it up in the way that meets the needs of their audience. At that time, you should ask when they think they'll run the story. Radio and TV stations will call because they prefer to have you show or tell about your news.
In addition, if you include an offer for a free booklet in the last paragraph of your press release, many media outlets will include your 800-number and your address when they publicize you. Then it's easier to track where and when the story appeared.
"77 Ways To Describe your (???) will be an absolute goldmine full of really useful information. As a copywriter, you can now hit the right tone or emotion, eliminates every objection, knocks out the competition, and induces a massive abundance of sales that just wouldn't have been possible beforehand.
Public or private? Tell the world, tell a few, or tell no one. This is one aspect of social media that I constantly struggle with.
Strangely, some people blame technology for their own increasingly noticeable public behavior. There are those who, when confronted with their own public displays of their everyday lives, say it was the technology that made them do it. It was there, everyone was doing it, and no, they had no idea that everyone would see it.
Although it is entirely possible that Facebook and Twitter are full of heartless engineers who would dearly love for everyone to live as precariously as possible so that they can sell their information to as many advertisers as possible, doesn’t mean it isn’t controllable.
Haven’t Facebook and Twitter merely designed for people’s overwhelming desire for fame? Once broadcast media– you know the stuff like radio and TV - proved that fame is a powerful, far-reaching and tangible currency. Let’s face the fact that fame is addictive and profitable to those who are famous.
Many of your Facebook friends seem to want their updates to be more interesting, more involving and more amusing those of anyone else in their group? Many in your Twitter community want to prove that they are reading something more important, more current, and more intellectual than anyone else?
Do we publicize your fame? Are we trying to get more and more attention for you?
Of course……. that is Identity Cred’s mission.
Identity cred is for finding balance in how we use technology now in your daily life.
Want to find out how to create a powerful Identity Cred strategy? Call Us
Identity Cred strategies that includes how to build national expert status, the elements of creating a website that works for the media and your fans, how to use testimonials that empower you and how to be an expert who can comment on the news of the day.
The basics of Identity Cred are easy to learn. You can create an effective media strategy that enables you to get the media placements and exposure of your dreams.
One of the Identity Cred tools is to create a website especially for your fans, search engines and the media. This website should showcase what everyone needs to know about you.
One of the secrets of a successful media outreach to become a socially relevant expert who can comment on your industry’s news of the day. Follow the news stories that allow you to tie in your expertise and offer a commentary your customers want to follow.
With so many media choices today, including cable TV, major network TV, radio, magazines, newspapers, newsletters, the Internet, and on-line news media, the task may seem overwhelming. But there’s a business to creating Identity Cred that sells and leads to greater recognition for your company.
IDENTITY CRED can be used to build rapport with employees, customers, investors, and the general public. Almost any organization that has a stake in how it is portrayed in the public arena wants Identity Cred.
Call Us 419-262-1943
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